$10,000 for Your Thoughts?
Local woman wins grand prize in Jack in the Box® customer-survey sweepstakes
DALLAS, January 12, 2005 - The days of customer-comment cards are long gone. Today, businesses are taking a more high-tech approach to surveying their customers. From the telephone to the Internet, new technologies provide customers easy ways to voice their opinions and possibly win cash and prizes. And if you think no one ever wins those things, just ask Linda Torres of Dallas. She won $10,000 simply for taking a seven-minute survey.
Torres participated in Jack in the Box® restaurants’ “Voice of the Customer” program, in which guests rate their dining experience by calling the phone number or logging onto the Web address printed on their order receipt and then answering questions ranging from food freshness to speed of service. As an incentive, Jack in the Box automatically enters all the respondents’ names into a drawing for cash prizes.
Last week, Torres, a longtime fan of Jack in the Box, discovered that she was a grand-prize winner. “I still can’t believe I won,” she said. “I don’t even remember what I ordered the day I took the survey, though it was probably a Breakfast Jack® or tacos. I love those tacos.”
Jack in the Box Inc. (NYSE: JBX) operates and franchises two restaurant chains, Jack in the Box® and Qdoba Mexican Grill®, in 33 states combined. Jack in the Box is one of the nation’s largest hamburger chains, with more than 2,000 restaurants, and Qdoba Mexican Grill is an emerging leader in fast-casual dining, with approximately 180 restaurants. Based in San Diego, Jack in the Box Inc. has about 45,000 employees.