$10,000 for Your Thoughts?
Local man wins grand prize in Jack in the Box® customer-survey sweepstakes
OAKLEY, Calif. – The days of the customer-comment card are numbered. Today, telephones and the Internet provide customers easy ways to voice their opinions and possibly win cash and prizes. And if you think no one ever wins those things, just ask Timothy Lennon of Oakley. He won $10,000 simply for taking a seven-minute survey.
Lennon participated in Jack in the Box® restaurants’ “Voice of the Customer” program, in which guests rate their dining experience by calling the phone number or logging onto the Web address printed on their order receipt and then answering questions ranging from food freshness to speed of service. As an incentive, Jack in the Box automatically enters all the respondents’ names into a drawing for cash prizes.
Jack in the Box recently contacted Lennon, a maintenance mechanic with an affinity for chicken fajita pitas, to inform him that he was a winner. “I don't think I've ever screamed that loud on the phone,” he said. “It was definitely a surprise.”
Lennon, who stops at a Jack in the Box restaurant almost daily, plans to use the money to purchase a second car better suited for commuting to his job in Berkeley.
Jack in the Box Inc., (NYSE: JBX) based in San Diego, is a restaurant company that operates and franchises Jack in the Box restaurants, one of the nation’s largest hamburger chains, with nearly 2,100 restaurants in 17 states. The company also operates a proprietary chain of convenience stores called Quick Stuff®, with more than 50 locations, each built adjacent to a full-size Jack in the Box restaurant and including a major-brand fuel station. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, an emerging leader in fast-casual dining, with more than 350 restaurants in 39 states.