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"Beanie Jack" Antenna Ball Promotion at Jack in the Box(R) Restaurants Raises More than $365,000 for Big Brothers Big Sisters

SAN DIEGO--(BUSINESS WIRE)--Feb. 19, 2009-- For more than 10 years, Jack in the Box® restaurants has supported its primary charitable partner, Big Brothers Big Sisters, through a variety of awareness and fund-raising activities. In the fall of 2008, the chain enlisted the help of its popular antenna balls for its first-ever systemwide charity fundraiser.

The fundraiser centered around a brand-new antenna ball, dubbed the “Beanie Jack,” which featured a classic Jack-style antenna ball wearing a multi-colored beanie cap topped with a propeller. Proceeds from the sale of the Beanie Jack antenna balls, which were sold for $1 each, plus tax, at all Jack in the Box restaurants, netted more than $365,000 for Big Brothers Big Sisters.

"We’re extremely pleased with the success of the Beanie Jack promotion," said Terri Funk Graham, senior vice president and chief marketing officer for Jack in the Box Inc. "It was an excellent way to promote Big Brothers Big Sisters and support the organization’s valuable work."

About Big Brothers Big Sisters

Big Brothers Big Sisters helps vulnerable children break negative odds. The movement relies on donations to help recruit volunteers and reach more children. Funding is used to conduct background checks on volunteers to ensure child safety; and provide ongoing support for children, families and volunteers to build and sustain long-lasting relationships. The service is proven to reduce children’s risk of skipping school, behaving violently, using drugs and alcohol, and falling victim to other negative cycles. Big Brothers Big Sisters is relevant and there is an urgent demand for what the organization achieves. Headquartered in Philadelphia and with nearly 400 agencies across the country, Big Brothers Big Sisters serves more than a quarter million children. Learn how you can join the movement to change how children grow up in America by going to BigBrothersBigSisters.org.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,170 restaurants in 18 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 470 restaurants in 42 states and the District of Columbia. For more information, visit www.jackinthebox.com.

Source: Jack in the Box Inc.

Jack in the Box Inc.
Kathleen Anthony, (858) 571-2301
Media Relations Manager
kathleen.anthony@jackinthebox.com