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Big Brothers Big Sisters of San Diego County and The Jack in the Box Foundation Launch Hermandad – a New Youth-Mentoring Initiative for San Diego’s Latino Community

SAN DIEGO – With Hispanic Heritage Month (Sept. 15 – Oct. 15) as a backdrop, on Wednesday, Sept. 20, Big Brothers Big Sisters of San Diego County (BBBS) will launch Hermandad (Spanish for “Brotherhood and Sisterhood”) – a new mentoring initiative aimed at helping youth from San Diego’s growing Latino community reach their potential through supportive, one-to-one mentoring relationships.

Thanks to a $100,000 donation from The Jack in the Box Foundation, BBBS will launch Hermandad this school year through a partnership with the South Bay Union School District. The initiative will match Latino Littles from local elementary schools with Latino Bigs from area high schools. During the school year, the matches will meet once a week on school grounds to work on homework, play games, make arts and crafts, or just talk. BBBS plans to expand Hermandad into other programs, such as its Bigs in Schools program, in the coming months.


Launch event for Hermandad, a new mentoring initiative that will match Latino Littles with Latino Bigs from schools in the South Bay Union School District.


Wednesday, Sept. 20, 10:00 a.m. – 10:30 a.m.


Burress Auditorium at 601 Elm Ave. in Imperial Beach


Rick Valencia – Big Brothers Big Sisters of San Diego County Board President

Dr. Carol Parish –Superintendent of South Bay Union School District

Dinora Reyna Ramos and Diana Padilla – Big Sisters

Jack – Fictional founder and spokesman for Jack in the Box restaurants

Linda Lang – Chairman and CEO of Jack in the Box Inc

Sunny Slope – mariachi band featuring third- and fourth-grade students

Latino Big and Little matches

About Big Brother Big Sisters of San Diego County

Since 1961, Big Brothers Big Sisters of San Diego County has been providing trusted mentors to San Diego’s children. In 2006, our goal is to serve 1,000 children and up to 5,000 children in the next five years. Big Brothers Big Sisters’ vision is successful mentoring relationships for all children who need and want them, contributing to better schools, brighter futures, and stronger communities for all. We serve children, ages 7-18, through the following programs: Community Based Mentoring, Bigs in Schools, Operation Bigs and High School Bigs. Teachers reported that 80% of the Littles in the High School Bigs Program improved their grades in at least one subject. For more information about BBBS of SDC go to

About The Jack in the Box Foundation

Created in 1998, The Jack in the Box Foundation is a 501 (c) (3) nonprofit organization funded by donations from Jack in the Box Inc., its employees, franchisees and vendors. The purpose of The Foundation is to focus the company’s charitable giving and to make a greater impact in Jack in the Box® restaurant communities. Big Brothers Big Sisters is The Foundation’s primary charitable partner and has received more than $3 million in financial and in-kind support from The Foundation since 1998. Locally, The Foundation is the largest corporate sponsor of Big Brothers Big Sisters of San Diego County. Jack in the Box restaurants is one of the nation’s largest hamburger chains, with more than 2,000 restaurants in 17 states, including 97 in the San Diego area.