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Blackberry Shake Debuts Today at Jack in the Box(R) Restaurants

SAN DIEGO--(BUSINESS WIRE)--May 7, 2007--Before the "Blackberry" was a communication gadget worshipped by e-mail junkies the world over, it was ... well, a berry ... and a mighty tasty one at that. Now, thanks to Jack in the Box(R) restaurants, the humble blackberry is ready to take back the spotlight as the star in the quick-serve chain's latest real ice cream creation - the Blackberry Shake!

Available now, the Blackberry Shake is a frosty delight of real vanilla ice cream blended with pieces of real blackberries served with creamy whipped topping and a maraschino cherry.

"While strawberry and blueberry shakes are fairly common, blackberry is a unique flavor that's growing in popularity," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box. "Our new Blackberry Shake has a refreshing fruit flavor our guests will find very appealing as the days grow longer and warmer."

Jack's new Blackberry Shake is available in 16- and 24-ounce servings for the suggested prices, excluding tax, of $2.49 and $2.99, respectively, at all participating Jack in the Box restaurants.

Jack in the Box Inc. (NYSE:JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box restaurants, one of the nation's largest hamburger chains, with more than 2,000 restaurants in 17 states. The company also operates a proprietary chain of convenience stores called Quick Stuff(R), with more than 50 locations, each built adjacent to a full-size Jack in the Box restaurant and including a major-brand fuel station. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with more than 300 restaurants in 40 states. For more information, visit www.jackinthebox.com.


    CONTACT: Jack in the Box Inc.
             Kathleen Anthony, 858-571-2301
             External Communications Manager
             kathleen.anthony@jackinthebox.com

    SOURCE: Jack in the Box Inc.