The Limited Time Only Bacon Insider™ Burger Is a Bacon Lover’s
Fantasy; Makes a “Moinking Awesome” Debut in New Ad
Editors Note: Previews of both the English and Spanish versions of
the Bacon Insider commercial available by request, along with product
photos (also available at Jack in the Box’s online
SAN DIEGO--(BUSINESS WIRE)--Jan. 30, 2014--
Bacon lovers, prepare for what can only be described as “moinking
awesome.” A bacon triple threat – the new Bacon Insider™
burger from Jack in the Box® restaurants – takes bacon to unprecedented
levels with a craveable burger featuring a juicy beef patty with savory
bacon pieces mixed right in, sandwiched in-between six half slices of
hickory smoked bacon, and topped with a creamy bacon mayo sauce.
And if that’s not enough, you also get lettuce, tomato and American
cheese – all served on Jack in the Box’s new gourmet brioche bun.
The new Bacon Insider is so bacony-good it’s the star of the leading
restaurant chain’s new
commercial, created by Secret Weapon Marketing and debuting in
regional ads starting Sunday, February 2, 2014, during the Big Game. The
spot also features a little creature called a “Bork” (yes, the ultimate
pig-cow mash up).
“What better way to honor America’s favorite pigskin tradition than by
giving America a bacon burger unlike any they’ve ever tasted before,”
said Iwona Alter, Vice President of Menu Strategy & Innovation for Jack
in the Box. “We didn’t just put bacon on the burger. We put bacon in the
burger, on top of the burger, underneath the burger and
mixed it in the special bacon mayo sauce!”
The fun commercial will have fans saying “moink” as they get a look into
Jack’s bacon-crazed farm featuring Curly Fry trees, a brioche bun barn
and the Bacon Insider Bork: a memorable little pig complete with
The Bacon Insider is available for a limited time only at participating
Jack in the Box restaurants. Visit Jackinthebox.com
for more information.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one
of the nation’s largest hamburger chains, with more than 2,200
restaurants in 21 states. Additionally, through a wholly owned
subsidiary, the company operates and franchises Qdoba Mexican Grill®, a
leader in fast-casual dining, with more than 600 restaurants in 46
states, the District of Columbia and Canada. For more information on
Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com
Source: Jack in the Box Inc.
For Jack in the Box Inc.
Nancy Fishgold, 213-486-6546