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Ciabatta Breakfast Sandwich Debuts at Jack in the Box(R) Restaurants

SAN DIEGO, Sep 06, 2005 (BUSINESS WIRE) -- Since inventing the first quick-serve breakfast sandwich in 1969, Jack in the Box has served up breakfast on grilled sourdough bread, flaky croissants, warm tortillas and now on toasted ciabatta rolls. Jack's hearty new Ciabatta Breakfast Sandwich - featuring two eggs, Black Forest ham, American cheese, bacon and hollandaise on a ciabatta roll - is worth getting up early for. But don't fret if you sleep late, Jack serves breakfast all day.

The Ciabatta Breakfast Sandwich is the latest in a line of ciabatta-based menu items offered at Jack in the Box. Earlier this year, the chain introduced chicken sandwiches and burgers on the Italian-style bread known for its crispy crust and soft, porous interior.

"The response to our Ciabatta Burgers and Chicken Ciabatta sandwiches has been overwhelmingly positive," said Michelle Vespa, director of menu marketing and innovation at Jack in the Box Inc. "Now with the addition of the Ciabatta Breakfast Sandwich, our guests can experience the great, hearth-baked flavor of ciabatta for breakfast, lunch and dinner."

Jack's Ciabatta Breakfast Sandwich is available now for a suggested price of $2.99, excluding tax, at all participating Jack in the Box restaurants.

Jack in the Box Inc. (NYSE:JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,030 restaurants in 17 states. Through a wholly owned subsidiary, the company also operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with more than 220 restaurants in 35 states. For more information, visit www.jackinthebox.com.

Note to media: a high-resolution photo of the Ciabatta Breakfast Sandwich is available at http://www.jackinthebox.com/pressroom/.

SOURCE: Jack in the Box

Jack in the Box
Kathleen Finn, 858-571-2301
kathleen.finn@jackinthebox.com