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Free Tacos at Jack in the Box(R) on Nov. 16!!
Give-away of iconic classic is from 2:00 p.m. until Midnight

SAN DIEGO, Nov 09, 2010 (BUSINESS WIRE) -- November 16 is generally an uneventful day. Unceremoniously sandwiched between Veteran's Day and Thanksgiving, the date's most noted milestone occurred in 1907 when Oklahoma became the nation's 46th state. Well, Jack in the Box(R) restaurants aims to change the date's obscurity and make November 16 the most memorable day of 2010 by giving away TWO free tacos that day to every guest who wants them. The give-away is from 2:00 p.m. until Midnight and no purchase is necessary. Unfortunately, there is a limit of two free tacos per guest.

"Our tacos have long been our best selling menu item," said Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. "In recent months we've made some improvements to our tacos, and now they're even better than before! We're celebrating the renaissance of our tacos with a give-away on November 16. We want everyone to experience firsthand how delicious our tacos are. And what better way to do that than to give them away!"

[Note to media: Did you know that 775 Jack in the Box tacos are eaten each minute? That's 400 million tacos a year! For other fun facts and trivia about Jack's tacos, visit www.jackinthebox.com/corporate/press-room/fact-sheets/products-and-promotions. A high-res photo of the tacos is available at www.jackinthebox.com/corporate/press-room/photo-gallery. Restaurants in San Antonio and Kansas City are not participating in the event.]

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ:JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 19 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), a leader in fast-casual dining, with more than 500 restaurants in 43 states and the District of Columbia. For more information, visit www.jackinthebox.com.

SOURCE: Jack in the Box Inc.

Jack in the Box Inc.
Brian Luscomb, (858) 571-2291
DVP, Corporate Communications
brian.luscomb@jackinthebox.com