Freedom of Choice: Jack in the Box(R) Restaurants New Chipotle Chicken Ciabatta Sandwich Offers Customers Option of Grilled or Spicy Crispy Chicken Fillet
SAN DIEGO--(BUSINESS WIRE)--April 3, 2006--Customization is hot! Today, consumers can personalize everything from credit cards and license plates to sneakers and chicken sandwiches. That's right, with the new Chipotle Chicken Ciabatta Sandwich at Jack in the Box(R) restaurants, guests can now customize their meal with the choice of a grilled or spicy crispy chicken fillet.
Jack's new Chipotle Chicken Ciabatta Sandwich features a choice of grilled or spicy crispy chicken with green leaf lettuce, sliced tomatoes, bacon and real cheddar cheese topped with a smoky chipotle sauce on the chain's signature hearth-baked ciabatta bread.
"Customization and variety are very important to our guests and offering a choice of chicken answers both demands," said Teka O'Rourke, director of menu marketing and promotions. "Though the sandwich build is the same, the taste and flavor will be different depending on the chicken you choose. It's like having two sandwiches in one."
The Chipotle Chicken Ciabatta Sandwich is available for the suggested price, excluding tax, of $4.39 at all participating Jack in the Box restaurants.
Jack in the Box Inc. (NYSE:JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,050 restaurants in 17 states. The company also operates a proprietary chain of convenience stores called Quick Stuff(R), with nearly 50 locations, each built adjacent to a full-size Jack in the Box restaurant and including a major-brand fuel station. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with more than 270 restaurants in 39 states. For more information, visit www.jackinthebox.com.
Note to media: A high-resolution photo of the Chipotle Chicken Ciabatta is available at http://www.jackinthebox.com/pressroom.
CONTACT: Jack in the Box Inc. Kathleen Finn, 858-571-2301 firstname.lastname@example.org SOURCE: Jack in the Box Inc.