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Friday is Free "Fryday" at Jack in the Box(R)

Restaurants will offer guests a free order of fries all day on April 16; no purchase required!

SAN DIEGO, Apr 13, 2010 (BUSINESS WIRE) --The taxman may cometh on April 15th, but Jack in the Box(R) restaurants will giveth on April 16th by offering guests a free small order of the chain's new French fries on that day. No purchase is necessary, and the giveaway is limited to one order per guest for the day.

"We want guests to try our delicious new French fries, so what better way to do that than to give them away ... free," asked Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. "We introduced the new French fries last month, and the response has been terrific. Fries are such an important staple on our menu that it's critical for us to offer a product that our guests will crave. And we think the new fries deliver on that expectation. They feature a crispier outside texture that really enhances the potato flavor and helps them retain their temperature."

The new French fries are available at participating Jack in the Box restaurants in three sizes - small, regular and large - and normally priced at approximately $1.39, $1.79 and $1.99, respectively, plus tax.

[Note to media: Restaurants in Spokane, Wash., are excluded from the promotion. A high-resolution photo of the Jack's new French fries is available at http://www.jackinthebox.com/corporate/press-room/photo-gallery.]

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ:JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 18 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), a leader in fast-casual dining, with more than 500 restaurants in 42 states and the District of Columbia. For more information, visit http://www.jackinthebox.com.

SOURCE: Jack in the Box Inc.

Jack in the Box Inc.
Brian Luscomb, 858-571-2291
DVP, Corporate Communications
brian.luscomb@jackinthebox.com