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Get your Game on at Jack's

Jack in the Box® partners with Dr Pepper® to launch Jack’s Big Rip-Off – A New Peel & Reveal Game Where Players Can Win Cool Gaming Prizes

SAN DIEGO--(BUSINESS WIRE)--Aug. 24, 2009-- Hey, gamers! Do you need some new gear, but don’t have the scratch to pay for it? Then pause your game, put down your controller, and get to the nearest Jack in the Box® restaurant to play Jack’s Big Rip-Off – an exciting new peel & reveal game featuring super cool gaming prizes, including a chance to win one of five Ultimate Game Rooms!

Jack’s Big Rip-Off, which is co-sponsored by Dr Pepper®, begins today and is easy to play. Jack in the Box guests who purchase a large combo meal will receive a peel & reveal game piece on their drink cup. Each game piece offers multiple chances to win. In addition to instant wins for free food, players can visit www.JacksBigRipOff.com to enter codes from their game piece for a chance to win prizes from GameStop, including gift cards, Microsoft® Xbox 360 Elite® consoles, games from Electronic Arts, and more! Once game codes have been submitted, guests will also be automatically entered into a weekly drawing for one of five Ultimate Game Rooms, which feature a 46” Flat Screen HD TV, a home theater speaker system, a $1,000GameStop shopping spree, an Ultimate Game Chair™ v3 recliner, an Xbox 360 Elite console, and other great gaming prizes! The game room is valued at $5,000.

“Gaming has become extremely popular, especially among one of our core audience – men 18 to 24,” said Teka O’Rourke, director of menu marketing and promotions for Jack in the Box Inc. “So bringing Jack in the Box and the gaming world together through Jack’s Big Rip-Off is a great match.”

For more information on the game, including official rules, eligibility, and how to participate without purchase, visit www.JacksBigRipOff.com. Jack’s Big Rip-Off can be played through Monday, Sept. 28, 2009, or while supplies last, at all participating Jack in the Box restaurants.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with approximately 2,200 restaurants in 18 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill® restaurants, a leader in fast-casual dining, with nearly 500 restaurants in 42 states and the District of Columbia. For more information, visit www.jackinthebox.com.

About Dr Pepper Snapple Group

Dr Pepper Snapple Group, Inc. (NYSE: DPS) is the leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 9 of our 12 “power brands” are No. 1 in their respective categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Peñafiel, Clamato, Schweppes, Venom Energy, Rose's and Mr & Mrs T mixers. To learn more about our iconic brands and Plano, Texas-based company, please visit www.drpeppersnapple.com.

About GameStop Corp.

Headquartered in Grapevine, Texas, GameStop Corp., a Fortune 500 and S&P 500 company, is the world's largest video game and entertainment software retailer. The company operates 6,333 retail stores in 17 countries worldwide. The company also operates an e-commerce site, GameStop.com and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company's corporate website: www.gamestopcorp.com.

About Xbox 360

Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest games plus more entertainment than any other device connected to the TV. The digital center of the living room, Xbox 360 blends unbeatable content, including personal pictures and music, with a unified online social network to create a limitless entertainment experience that can be shared at home or across the globe. More information can be found online at www.xbox.com/xbox360.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, Calif., is a leading global interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at info.ea.com.

About Ultimate Game Chair

Ultimate Game Chair, Inc., headquartered in Antioch, California, designs all-in-one virtual game, massage and home theater chairs. Ultimate Game Chair amplifies the video gaming experience by delivering patented special effects and high-impact vibration capabilities that deliver the ultimate in game play intensity. For more information, visit http://www.UltimateGameChair.com.

Source: Jack in the Box Inc.

Jack in the Box Inc.:
Brian Luscomb, 858-571-2291
DVP, Corporate Communications
Brian.luscomb@jackinthebox.com
or
Dr Pepper Snapple Group, Inc.:
Greg Artkop, 972-673-8470
Director, Corporate Communications
greg.artkop@dpsg.com