Jack in the Box® partners with Dr Pepper® to launch Jack’s Big
Rip-Off – A New Peel & Reveal Game Where Players Can Win Cool Gaming
SAN DIEGO--(BUSINESS WIRE)--Aug. 24, 2009--
Hey, gamers! Do you need some new gear, but don’t have the scratch to
pay for it? Then pause your game, put down your controller, and get to
the nearest Jack in the Box® restaurant to play Jack’s Big Rip-Off – an
exciting new peel & reveal game featuring super cool gaming prizes,
including a chance to win one of five Ultimate Game Rooms!
Jack’s Big Rip-Off, which is co-sponsored by Dr Pepper®, begins today
and is easy to play. Jack in the Box guests who purchase a large combo
meal will receive a peel & reveal game piece on their drink cup. Each
game piece offers multiple chances to win. In addition to instant wins
for free food, players can visit www.JacksBigRipOff.com
to enter codes from their game piece for a chance to win prizes from
GameStop, including gift cards, Microsoft® Xbox 360 Elite® consoles,
games from Electronic Arts, and more! Once game codes have been
submitted, guests will also be automatically entered into a weekly
drawing for one of five Ultimate Game Rooms, which feature a 46” Flat
Screen HD TV, a home theater speaker system, a $1,000GameStop shopping
spree, an Ultimate Game Chair™ v3 recliner, an Xbox 360 Elite console,
and other great gaming prizes! The game room is valued at $5,000.
“Gaming has become extremely popular, especially among one of our core
audience – men 18 to 24,” said Teka O’Rourke, director of menu marketing
and promotions for Jack in the Box Inc. “So bringing Jack in the Box and
the gaming world together through Jack’s Big Rip-Off is a great match.”
For more information on the game, including official rules, eligibility,
and how to participate without purchase, visit www.JacksBigRipOff.com.
Jack’s Big Rip-Off can be played through Monday, Sept. 28, 2009, or
while supplies last, at all participating Jack in the Box restaurants.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one
of the nation’s largest hamburger chains, with approximately 2,200
restaurants in 18 states. Additionally, through a wholly owned
subsidiary, the company operates and franchises Qdoba Mexican Grill®
restaurants, a leader in fast-casual dining, with nearly 500 restaurants
in 42 states and the District of Columbia. For more information, visit www.jackinthebox.com.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group, Inc. (NYSE: DPS) is the leading producer of
flavored beverages in North America and the Caribbean. Our success is
fueled by more than 50 brands that are synonymous with refreshment, fun
and flavor. We have 6 of the top 10 non-cola soft drinks, and 9 of our
12 “power brands” are No. 1 in their respective categories. In addition
to our flagship Dr Pepper and Snapple brands, our portfolio includes
Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian
Punch, Peñafiel, Clamato, Schweppes, Venom Energy, Rose's and Mr & Mrs T
mixers. To learn more about our iconic brands and Plano, Texas-based
company, please visit www.drpeppersnapple.com.
About GameStop Corp.
Headquartered in Grapevine, Texas, GameStop Corp., a Fortune 500 and S&P
500 company, is the world's largest video game and entertainment
software retailer. The company operates 6,333 retail stores in 17
countries worldwide. The company also operates an e-commerce site,
GameStop.com and publishes Game Informer(R) magazine, a leading
multi-platform video game publication. GameStop Corp. sells new and used
video game software, hardware and accessories for video game systems
from Sony, Nintendo, and Microsoft. In addition, the company sells PC
entertainment software, related accessories and other merchandise.
General information on GameStop Corp. can be obtained at the company's
corporate website: www.gamestopcorp.com.
About Xbox 360
Xbox 360 is a premier video game and entertainment system. It is home to
the best and broadest games plus more entertainment than any other
device connected to the TV. The digital center of the living room, Xbox
360 blends unbeatable content, including personal pictures and music,
with a unified online social network to create a limitless entertainment
experience that can be shared at home or across the globe. More
information can be found online at www.xbox.com/xbox360.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, Calif., is a
leading global interactive entertainment software company. Founded in
1982, the company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at info.ea.com.
About Ultimate Game Chair
Ultimate Game Chair, Inc., headquartered in Antioch, California, designs
all-in-one virtual game, massage and home theater chairs. Ultimate Game
Chair amplifies the video gaming experience by delivering patented
special effects and high-impact vibration capabilities that deliver the
ultimate in game play intensity. For more information, visit http://www.UltimateGameChair.com.
Source: Jack in the Box Inc.
Jack in the Box Inc.:
Brian Luscomb, 858-571-2291
Pepper Snapple Group, Inc.:
Greg Artkop, 972-673-8470