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Hey, Jack -- More Cheese Please!
    Jack in the Box(R) Restaurants Adds Mozzarella Cheese Sticks to
                          Finger-Food Lineup

SAN DIEGO--(BUSINESS WIRE)--Nov. 13, 2006--Good news, Jack in the Box(R) fans! Jack has heard your plea for more finger foods and more cheese. Behold the new Mozzarella Cheese Sticks - they're ooey, gooey, delicious and perfect for the fromage fan on the go!

Jack in the Box restaurants' new Mozzarella Cheese Sticks feature mozzarella cheese coated in crunchy, herb-and-spice breading served with a side of zesty marinara sauce. The Mozzarella Cheese Sticks are the latest addition to the chain's finger-food menu, which includes Egg Rolls, Stuffed Jalapenos and Bacon Cheddar Potato Wedges.

"While cheese sticks may be commonplace on restaurant menus, they're not often found in the fast-food arena," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box. "With our Mozzarella Cheese Sticks, we're offering a product that's on par with what you would find at a casual, sit-down restaurant, but in a style that's portable and easy to eat."

Jack's new Mozzarella Cheese Sticks are available in 3-piece and 6-piece servings, for the suggested prices, excluding tax, of $1.49 and $2.79, respectively, at all participating Jack in the Box restaurants.

Jack in the Box Inc. (NYSE:JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,000 restaurants in 17 states. The company also operates a proprietary chain of convenience stores called Quick Stuff(R), with approximately 50 locations, each built adjacent to a full-size Jack in the Box restaurant and including a major-brand fuel station. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with more than 300 restaurants in 40 states. For more information, visit

    CONTACT: Jack in the Box Inc.
             Kathleen Finn, 858-571-2301
             External Communications Manager, Corporate Communications

    SOURCE: Jack in the Box Inc.