SAN DIEGO--(BUSINESS WIRE)--Mar. 17, 2009--
When Jack in the Box® introduced its current website in 2002,
blackberries were fruit and only birds “tweeted.” Today, Jack in the Box
unveiled a new, updated website – www.jackinthebox.com
– that’s loaded with fun, informative and interactive tools that
highlight the chain’s innovative, expansive menu and popular namesake –
“Online marketing has become much more sophisticated since we last
revamped our website,” said Terri Graham, senior vice president and
chief marketing officer for Jack in the Box Inc. “The advancements in
technology, as well as the rise of social media like Facebook and
Twitter, have really raised the bar on the level of entertainment and
engagement consumers expect from websites.”
The newly designed Jack in the Box website is really two sites wrapped
into one. There’s the company info site, which is devoted to
nuts-and-bolts corporate information, then there’s the site devoted to
consumers that highlights the chain’s famous fictional founder, Jack,
and its innovative menu items, which are available anytime day or night.
“Two of our greatest assets are Jack and our unique menu,” said Graham.
“Our goal was to leverage both of those strengths through the new site.”
Visitors to the new website are greeted by Jack, who points out a few
features on the site and then invites guests to visit his virtual
office, which offers a variety of interactive functions that allow Jack
to travel beyond the limits of the site. For example, visitors can have
Jack send personalized phone calls or e-mail messages on their behalf,
such as having Jack call in sick for them or call to ask a special
someone out on a date.
Outside of Jack’s office, fans can watch the chain’s latest TV
commercials, purchase Jack Ca$h® cards and view extensive menu and
Jack in the Box beefed up the site’s menu section with color photos and
detailed product descriptions and nutritional information. The company
also streamlined its interactive nutrition calculator, "Build A Meal,"
which enables customers to compute nutritional information for their
favorite Jack in the Box meal or a customized version of any burger or
On the company site, visitors can read about the history of Jack in the
Box, learn about franchising opportunities, and access an enhanced
investor relations section, which enables visitors to sign up for e-mail
alerts on regulatory filings, presentations, news releases, and other
current events regarding Jack in the Box. Visitors can also view job
openings and read about the company’s charitable activities through The
Jack in the Box Foundation.
Jack in the Box Inc. (NASDAQ:JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one
of the nation’s largest hamburger chains, with more than 2,170
restaurants in 18 states. Additionally, through a wholly owned
subsidiary, the company operates and franchises Qdoba Mexican Grill®, a
leader in fast-casual dining, with more than 470 restaurants in 42
states and the District of Columbia. For more information, visit www.jackinthebox.com.
Source: Jack in the Box Inc.
Jack in the Box Inc.
Kathleen Anthony, 858-571-2301