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Jack in the Box --R-- Restaurants Introduce Natural Cut Fries -- the Only Skin-on French Fries in Fast Food

SAN DIEGO--(BUSINESS WIRE)--July 12, 2004--You want fries with that? According to a recent survey on french fry consumption, 45 percent of Americans say yes to that question at least once a week, while nearly 85 percent snack on fries at least once a month. The numbers don't lie -- America is a nation of french-fried fanatics.

Despite politics and the low-carb craze, America's love of the humble french fry endures, and adding fuel to the fryer is Jack in the Box(R) restaurants, which today introduce their tastiest tubers ever -- Jack's Natural Cut Fries. Jack's new fries are sliced bigger and thicker than the chain's previous fry style. They're also the only skin-on french fries offered by a major fast-food chain.

"The love of french fries is universal, but people are pretty picky about what they look for in a fry," said Michelle Vespa, director of menu marketing and innovation. "We're confident that our new fries offer the texture and natural potato flavor that will appeal to even the most finicky eater."

Jack's Natural Cut Fries are available for a suggested price of $1.09 for a small order, $1.49 for a medium and $1.69 for a large at all participating Jack in the Box(R) restaurants. For guests seeking variety, the chain will continue to offer Seasoned Curly Fries.

Jack in the Box Inc. (NYSE:JBX) operates and franchises two restaurant chains, Jack in the Box(R) and Qdoba Mexican Grill(R), in 32 states combined. Jack in the Box is the nation's first major drive-thru hamburger chain, with more than 1,970 restaurants, and Qdoba Mexican Grill is an emerging leader in fast-casual dining, with more than 140 restaurants. Based in San Diego, Jack in the Box Inc. has nearly 46,000 employees. For more information, visit www.jackinthebox.com.


    CONTACT: Jack in the Box Inc.
             Kathleen Finn, Manager, Corporate Communications
             858-571-2301
             kathleen.finn@jackinthebox.com

    SOURCE: Jack in the Box Inc.