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Jack in the Box Restaurants Introduce the Pumpkin Pie Shake

SAN DIEGO--(BUSINESS WIRE)--Oct. 11, 2004--If you can't wait for Thanksgiving Day to savor a slice of pumpkin pie, Jack in the Box(R) restaurants has the perfect treat -- the Pumpkin Pie Shake, a creamy confection that will help you keep your cool during the holiday season.

Whether you're enjoying the fall foliage or fighting uncle Fred for the last turkey leg, Jack's Pumpkin Pie Shake, made with pumpkin-flavored ice cream seasoned with nutmeg and cinnamon, is the perfect accompaniment to all your fall festivities.

"With the days growing shorter and the air cooler, the spicy sweetness of pumpkin pie is very appealing and comforting," said Teka O'Rourke, marketing manager for Jack in the Box. "It's a flavor that's synonymous with home, holidays and family."

The latest in Jack's signature line of real ice cream shakes, the Pumpkin Pie shake is available for a limited time at a suggested price, excluding tax, of $1.99 (small), $2.29 (medium) and $3.29 (large) at all participating Jack in the Box restaurants.

Jack in the Box Inc. (NYSE:JBX) operates and franchises two restaurant chains, Jack in the Box(R) and Qdoba Mexican Grill(R), in 33 states combined. Jack in the Box is the nation's first major drive-thru hamburger chain, with approximately 2,000 restaurants, and Qdoba Mexican Grill is an emerging leader in fast-casual dining, with more than 150 restaurants. Based in San Diego, Jack in the Box Inc. has nearly 46,000 employees. For more information, visit www.jackinthebox.com.


    CONTACT: Jack in the Box Inc.
             Kathleen Finn, 858-571-2301
             kathleen.finn@jackinthebox.com

    SOURCE: Jack in the Box Inc.