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Jack in the Box Restaurants Now Accept Visa, MasterCard and Discover

SAN DIEGO--(BUSINESS WIRE)--July 20, 2004--Jack in the Box Inc. (NYSE:JBX) today announced that it now accepts Visa, MasterCard and Discover in all 1,553 of its company-owned Jack in the Box(R) restaurants and in many of its 435 franchised locations. In December 2003, Jack in the Box completed an upgrade to its POS (point of sale) system to take Visa and MasterCard, and beginning this week, customers can pay with Discover card as well.

With approximately 90 percent of Jack in the Box systemwide restaurants accepting plastic, the chain has found credit and debit card transactions to be beneficial for customers and the company. Guests enjoy the convenience of having several payment options, while research shows that purchases made with cards are usually higher than those made with cash.

Jack in the Box Inc. operates and franchises two restaurant chains, Jack in the Box(R) and Qdoba Mexican Grill(R), in 32 states combined. Jack in the Box is the nation's first major drive-thru hamburger chain, with more than 1,970 restaurants, and Qdoba Mexican Grill is an emerging leader in fast-casual dining, with more than 140 restaurants. Based in San Diego, Jack in the Box Inc. has nearly 46,000 employees. For more information, visit www.jackinthebox.com.


    CONTACT: Jack in the Box Inc.
             Kathleen Finn
             Manager, Corporate Communications
             858-571-2301
             kathleen.finn@jackinthebox.com

    SOURCE: Jack in the Box Inc.