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Jack in the Box(R) Adds Blackberry to Line of Real Ice Cream Shakes

SAN DIEGO, Apr 25, 2011 (BUSINESS WIRE) -- Hail the blackberry! Ballyhooed by various cultures for centuries as a miracle fruit, the blackberry is now set to cure the shake cravings of Jack in the Box(R) guests. For a limited time beginning today, Jack in the Box restaurants are adding Blackberry to their line of real ice cream shakes.

"This is a great time of year to add the distinct flavor of blackberry to our shake menu," said Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. "Our Chocolate and Oreo Cookie Shakes are still guest favorites, but with the months heating up, a lot of people will be looking for an indulgent treat with a flavor profile that's a bit more refreshing. When Jack in the Box first introduced a Blackberry Shake in 2007, it was one of our best selling flavors."

Available in 16- and 24-ounce sizes, the new Blackberry Shake is made with real ice cream and blackberry-flavored syrup and features whipped topping and a Maraschino cherry on top.

[Note to media: A high-resolution photo of the Blackberry Shake is available at www.jackinthebox.com/corporate/press-room/photo-gallery.]

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 19 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), a leader in fast-casual dining, with more than 500 restaurants in 43 states and the District of Columbia. For more information, visit www.jackinthebox.com.

SOURCE: Jack in the Box Inc

Jack in the Box Inc
Brian Luscomb, (858) 571-2291
brian.luscomb@jackinthebox.com