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Jack in the Box(R) Adds Chorizo Sausage Breakfast Burrito to Breakfast Menu

SAN DIEGO--(BUSINESS WIRE)--Aug. 3, 2009-- If you’re a fan of chorizo and frustrated that the festive flavor of this Mexican sausage is about as common on a quick-serve menu as a raincloud above the Mojave, have heart. Your drought is over. Beginning today, Jack in the Box® restaurants becomes the first major hamburger chain to offer chorizo with the introduction of its Chorizo Sausage Breakfast Burrito.

Jack’s new Chorizo Sausage Breakfast Burrito features hash brown sticks, scrambled eggs, crumbled chorizo sausage and cheddar cheese sauce stuffed in a flour tortilla and served with a side of fire-roasted salsa.

“Chorizo has been a popular breakfast choice for years, but it’s hard to find on the menus of our major competitors,” said Teka O’Rourke, director of menu marketing and promotions for Jack in the Box Inc. “With Latin flavors gaining in popularity and breakfast such an important daypart for our business, we thought this was the perfect time to add more south-of-the-border flavor to our menu. As with our full menu, our new Chorizo Sausage Breakfast Burrito is available all day, every day.”

The Chorizo Sausage Breakfast Burrito is available now for the suggested price, excluding tax, of $2.99 at all participating Jack in the Box restaurants.

Jack in the Box Inc. (NASDAQ:JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,180 restaurants in 18 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill® restaurants, a leader in fast-casual dining, with more than 480 restaurants in 42 states and the District of Columbia. For more information, visit www.jackinthebox.com.

Source: Jack in the Box Inc.

Jack in the Box Inc.
Brian Luscomb, 858-571-2291
DVP, Corporate Communications
brian.luscomb@jackinthebox.com