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Jack in the Box(R) Adds Mini Cookies to its Dessert Menu

SAN DIEGO, Oct 06, 2011 (BUSINESS WIRE) -- History is full of examples contradicting the notion that bigger is always better: David didn't need towering height to slay Goliath, and Mickey didn't need Dumbo's girth to rule the world of animation. Need more proof that good - and sometimes delicious - things come in small sizes? Then head over to the nearest Jack in the Box(R) restaurant, where the chain is introducing Mini Cookies this week. For just $1, plus tax, guests at participating Jack in the Box restaurants can enjoy five mouthwatering Mini Cookies filled with candy-coated chocolate and chocolate chips.

"Mini Cookies are a great addition to our dessert menu, which also includes another mini favorite, Mini Churros," said Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc. "This is a terrific value for guests looking for a sweet way to finish their meal. An order of Mini Cookies is also fun to share with others, which is a driving factor behind the increasing appeal of mini desserts."

[Note to media: A high-resolution photo of the Mini Cookies is available at]

About Jack in the Box

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 19 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), a leader in fast-casual dining, with more than 550 restaurants in 42 states and the District of Columbia. For more information, visit

SOURCE: Jack in the Box Inc.

Jack in the Box Inc.
Brian Luscomb, (858) 571-2291