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Jack in the Box(R) Adds Pastrami to Line of Premium Grilled Sandwiches

Grilled Artisan Bread Adds Unique Twist to This Classic Favorite

SAN DIEGO, Aug 30, 2010 (BUSINESS WIRE) -- Ham might be the most popular sandwich meat in the U.S., but when it comes to delivering distinctive, high-quality flavor, few meats can match the seasoned, peppered appeal of good ol' pastrami. Fans of this beloved deli meat can now satisfy their craving at Jack in the Box(R) restaurants, which today launched a Pastrami Grilled Sandwich.

Made with hot pastrami, Swiss-style cheese, pickle fillets and a new deli mustard served between slices of grilled artisan bread, the new Pastrami Grilled Sandwich expands Jack's popular line of Grilled Sandwiches to four, including two others that are also made with premium deli meats: a Deli Trio and a Turkey, Bacon & Cheddar. In addition, Jack in the Box offers a Grilled Breakfast Sandwich.

"Adding a Pastrami Grilled Sandwich to our menu is a great way to highlight the premium deli meats we use in our Grilled Sandwiches," said Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. "This is a distinctive product for Jack in the Box - the combination of hot pastrami and our new grilled artisan bread is unique among major QSRs, while our drive-thru service and extended hours offer convenience that most delis just can't match."

[Note to media: The Pastrami Grilled Sandwich is not available in the following markets: Austin, Bakersfield, Chico/Redding, Hawaii, Houston, Sacramento, Santa Barbara and Seattle. A high-resolution photo of the Pastrami Grilled Sandwich is available at http://www.jackinthebox.com/corporate/press-room/photo-gallery.]

About Jack in the Box

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 18 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), a leader in fast-casual dining, with more than 500 restaurants in 43 states and the District of Columbia. For more information, visit http://www.jackinthebox.com.

SOURCE: Jack in the Box Inc.

Jack in the Box Inc.
Brian Luscomb, DVP, Corporate Communications
858-571-2291
brian.luscomb@jackinthebox.com