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Jack in the Box® Debuts New Monster Tacos™: Bacon Ranch and Nacho

New Product Offerings Mark the First Extension of the Chain’s Popular Monster Taco Franchise

SAN DIEGO--(BUSINESS WIRE)--Feb. 24, 2014-- Taco fans, start your engines and mash your motors over to your nearest Jack in the Box® restaurant, where Jack is revving up two new Monster Taco™ flavors: Bacon Ranch and Nacho.

The all-new Bacon Ranch Monster Taco is just what you need when running on fumes. The build features Jack’s original Monster Taco, including shredded lettuce, then topped with cool ranch sauce and hickory smoked bacon. Like a little heat? Try the all-new Nacho Monster Taco, which features creamy nacho cheese sauce and flaming hot jalapeños.

“The original Monster Taco was such a fan-favorite that we brought it back to the menu in October to stay. Now with these new flavors, we’re kicking up Monster Tacos to the next level,” said Iwona Alter, Vice President of Menu Strategy & Innovation. “At Jack in the Box, we’re always looking for new and exciting ways to innovate our menu offerings. The new Bacon Ranch and Nacho Monster Tacos are another great example of that innovative philosophy that keeps customers coming back for more.”

The only question now is which one will you try first? Cool and crispy? Hot and spicy? To help you decide, Jack in the Box is introducing an explosive new commercial that will have fans witnessing the ultimate Monster Taco showdown as Bacon Ranch and Nacho go head-to-head in a monster truck themed spot. The commercial premieres regionally today and can also be viewed on YouTube.

The two new Monster Taco flavors are available at participating restaurants for $1.69 each, plus tax. For more information, visit Jackinthebox.com.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 21 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 600 restaurants in 46 states, the District of Columbia and Canada. For more information on Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com or www.qdoba.com.

Source: Jack in the Box Inc.

For Jack in the Box Inc.
Nancy Fishgold, 213-486-6546
nfishgold@mww.com