Jack in the Box® Founder’s Rock Star Past Inspires New Burger
The Hot Mess Burger, the Chain’s Newest Menu Item, Debuts with 30-second Big Game Spot, Music Video, DIY Karaoke and Some Legendary Moves
Named after One Hit Wonder from the 80’s
Jack in the Box Founder,
In the 30-second commercial, Jack is sharing the Hot Mess music video with his son, Jack Jr., momentarily reliving his glory days surrounded by music groupies. The burger buzz extends beyond the Big Game spot and Jack’s fifteen minutes of rock star fame, celebrating music with the original Hot Mess music video and audio coupons redeemable for two tacos by playing an original Hot Mess Combo song. In addition, the Hot Mess song is part of a custom-curated 80’s Power Moves station on Pandora, and in steady rotation on jukeboxes in the chain’s key markets. Limited-edition Meat Riot t-shirts are also available for purchase online at HotMessBurger.com.
The Hot Mess Burger hits restaurants
“Sunday’s Big Game has always been a very social, highly food-focused
media event for families and friends, which is the perfect backdrop for
launching this limited-time product inspired by Jack’s 80’s music
Reaching loyal, engaged consumers away from their TVs, the complete Hot Mess Burger experience can be enjoyed at HotMessBurger.com. In addition to watching the original music video, fans can play DIY karaoke by downloading lyrics and remix stems; pack some digital heat with album covers, ringtones, and wallpapers; and test their vocal chords and rhythm by playing Scream for Your Burger.
To relive your favorite 80’s moments and share a piece of Jack’s rock star past, visit www.HotMessBurger.com. You can also keep up on Jack’s daily activities on Facebook.com/jackinthebox or www.jackinthebox.com.