SAN DIEGO--(BUSINESS WIRE)--Jul. 19, 2012--
The soda jerk is back! Well…sort of. Instead of wearing a paper hat and
apron and mixing malted shakes at a drugstore counter, today’s soda jerk
is wearing a Jack in the Box® uniform and dispensing the chain’s new
Malted Crunch Shakes at a drive-thru window.
Available for a limited time beginning today, Jack in the Box is
expanding its line of Real Ice Cream Shakes with two flavors of Malted
Crunch Shakes – Vanilla and Chocolate, each including candy-coated
malted crunch bits. As with Jack’s other Real Ice Cream Shakes – each
made with vanilla ice cream, whipped topping and a Maraschino cherry –
Malted Crunch Shakes are available in regular (16 oz.) and large (24
“Mixing in bits of malted crunch adds a touch of nostalgia and fun
texture to our signature Vanilla and Chocolate Shakes,” said Tracy Dunn,
director of menu marketing and promotions for Jack in the Box Inc. “The
classic malt flavor really pops in our Vanilla shake due to the
simplicity of flavor, whereas chocolate remains the dominant flavor in
our Chocolate version, with the malt providing an ideal complement.
Either choice is a great way to keep cool during the hot summer while
reminiscing about Main Street U.S.A.”
[Note to media: Restaurants in Indianapolis will not offer Malted
Crunch Shakes. A high-resolution photo of Malted Crunch Shakes is
available at the company’s online photo
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one
of the nation’s largest hamburger chains, with more than 2,200
restaurants in 20 states. Additionally, through a wholly owned
subsidiary, the company operates and franchises Qdoba Mexican Grill®, a
leader in fast-casual dining, with more than 600 restaurants in 42
states and the District of Columbia. For more information, visit www.jackinthebox.com.
Source: Jack in the Box Inc.
Jack in the Box Inc.
Brian Luscomb, (858) 571-2291