Press Release

<< Back
Jack in the Box(R) Launches New Product Platform in Super Bowl Ad; Chain Debuts Two Varieties of Grilled Sandwiches Served on Artisan Bread

SAN DIEGO, Feb 04, 2010 (BUSINESS WIRE) -- Jack in the Box(R) restaurants are leveraging the popularity of Sunday's Super Bowl and will debut a television ad promoting a new product platform, Grilled Sandwiches.

Jack in the Box today debuts two varieties of Grilled Sandwiches, each served on a new grilled artisan bread: Turkey, Bacon & Cheddar, which features roasted turkey, two slices of cheddar cheese and two bacon strips topped with a sundried tomato sauce; and Deli Trio, which features Genoa salami, sliced ham, roasted turkey, two slices of provolone cheese and two pickle fillets topped with a creamy Italian sauce.

"With so much attention focused on the Super Bowl, especially among our core users, this is the perfect venue for Jack in the Box to launch two new innovative products that are unique to our segment of the restaurant industry," said Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. "Our new Grilled Sandwiches are the ideal choice for guests looking for variety from traditional fast-food fare."

The new Turkey, Bacon & Cheddar and Deli Trio Grilled Sandwiches are available at participating Jack in the Box restaurants for $3.99 each, plus tax.

[Note to media: Grilled Sandwiches are not available at restaurants in Yakima, Wash., Twin Falls, Idaho, nor in the Texas markets of Austin, Beaumont/Pt. Arthur, Lake Charles and Waco. A high-resolution photo of the Grilled Sandwiches is available at http://www.jackinthebox.com/corporate/press-room/photo-gallery.]

About Jack in the Box

Jack in the Box Inc. (NASDAQ:JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 18 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), a leader in fast-casual dining, with more than 500 restaurants in 42 states and the District of Columbia. For more information, visit http://www.jackinthebox.com.

SOURCE: Jack in the Box Inc.

Jack in the Box Inc.
Brian Luscomb, 858-571-2291
DVP, Corporate Communications
brian.luscomb@jackinthebox.com