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Jack in the Box(R) Offers Big Cheeseburger for a Buck

SAN DIEGO--(BUSINESS WIRE)--Sep. 14, 2009-- Jack in the Box® restaurants are offering consumers a break by featuring its hearty Big Cheeseburger – also known in Texas as the Big Texas Cheeseburger – for only a buck, excluding tax, at participating restaurants, for a limited time.

“It’ll be hard to find a more affordable burger that’s bigger and cheesier than our Big Cheeseburger,” said Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. “We know our guests’ wallets have been pinched by the recession, so we wanted to offer an affordable option during these tough times.”

The Big Cheeseburger features a jumbo beef patty topped with American and Swiss-style cheese, mayo and ketchup and is served on a jumbo bun. The Big Texas Cheeseburger features a jumbo beef patty topped with American cheese, mustard and pickles and is served on a jumbo bun.

Of course, Jack’s diverse menu offers something for every budget anytime of day including his famous two tacos for just 99 cents, his popular Mini Sirloin Burgers, the new Chorizo Sausage Breakfast Burrito, as well as a variety of cool and tasty drinks including flavored iced coffees and teas, and Real Fruit Smoothies.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with approximately 2,200 restaurants in 18 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more approximately 500 restaurants in 42 states and the District of Columbia. For more information, visit

[Note to media: A high-resolution photo of the Big Cheeseburger is available at]

Source: Jack in the Box Inc.

Jack in the Box Inc.
Brian Luscomb
DVP, Corporate Communications