Press Release

<< Back
Jack in the Box(R) Restaurants Add Bacon Breakfast Jack(TM) to Menu

SAN DIEGO--(BUSINESS WIRE)--Jan. 8, 2007--If your New Year's resolutions include saving money, making time for breakfast and eating more bacon, then you're in luck, my friend! Today, Jack in the Box(R) (NYSE:JBX) restaurants introduce the Bacon Breakfast Jack(TM), a twist on the chain's classic Breakfast Jack(R) sandwich that traditionally comes with ham.

Featuring the eye-opening combination of a fried egg, American cheese and crispy bacon on a warm, soft bun, the new Bacon Breakfast Jack is not only tasty, it's also a great value. At the suggested price of just $1.29, excluding tax, it's a bargain breakfast!

"Our new Bacon Breakfast Jack offers guests everything they're looking for in a breakfast item," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box Inc. "It tastes great, it's portable, and it's easy on the wallet. We also serve our breakfast menu around the clock, so you can order a Bacon Breakfast Jack morning, noon and night."

Jack's new Bacon Breakfast Jack is available at all participating Jack in the Box restaurants.

Jack in the Box Inc. (NYSE:JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,000 restaurants in 17 states. The company also operates a proprietary chain of convenience stores called Quick Stuff(R), with more than 50 locations, each built adjacent to a full-size Jack in the Box restaurant and including a major-brand fuel station. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with more than 300 restaurants in 40 states. For more information, visit www.jackinthebox.com.


    CONTACT: Jack in the Box Inc.
             Kathleen Finn, 858-571-2301
             External Communications Manager, Corporate Communications
             kathleen.finn@jackinthebox.com

    SOURCE: Jack in the Box Inc.