Jack in the Box(R) Restaurants Add Grilled Cheese Sandwich and Milk Chugs to Jack's Kid's Meal(R) Menu
SAN DIEGO--(BUSINESS WIRE)--March 12, 2007--As a dad, Jack, the fictional founder of Jack in the Box(R) restaurants, knows that kids can be picky eaters, which is why he's adding two new choices to his Kid's Meal menu that children...and parents...will love -- a grilled cheese sandwich and chocolate or regular milk chugs.
Available now, Jack's new grilled cheese sandwich features the chain's signature sourdough bread topped with two slices of American cheese. The new milk chugs, in easy-to-drink, 8-ounce plastic jugs, come in reduced-fat regular or low-fat chocolate.
"Although our menu, restaurants and advertising cater to adult consumers, our young guests deserve a variety of great-tasting menu items to choose from, too," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box. "Now kids can munch on a tasty grilled cheese sandwich, while mom and dad enjoy their burgers and shakes."
A Jack's Kid's Meal with a grilled cheese sandwich, french fries or applesauce, a milk chug and a toy is available for the suggested price, excluding tax, of $2.59 at all participating Jack in the Box restaurants.
Jack in the Box Inc. (NYSE:JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box restaurants, one of the nation's largest hamburger chains, with more than 2,000 restaurants in 17 states. The company also operates a proprietary chain of convenience stores called Quick Stuff(R), with more than 50 locations, each built adjacent to a full-size Jack in the Box restaurant and including a major-brand fuel station. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with more than 300 restaurants in 40 states. For more information, visit www.jackinthebox.com.
CONTACT: Jack in the Box Inc. Kathleen Anthony, 858/571-2301 External Communications Manager, Corporate Communications firstname.lastname@example.org SOURCE: Jack in the Box Inc.