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Jack in the Box(R) Restaurants Introduce Chocolate Overload Cake
SAN DIEGO, Jun 25, 2007 (BUSINESS WIRE) -- The Mayans drank it, the Aztecs bartered it and the Europeans made it sweet. Now Jack in the Box(R) restaurants makes its mark on chocolate history with a decadent new dessert - the Chocolate Overload Cake.

Available now, Jack's new bundt-style Chocolate Overload Cake is made from dark European and double-dutch cocoa mixed with bittersweet chocolate chips and topped with a drizzle of chocolate butter cream frosting.

"When it comes time to indulge in dessert, consumers want chocolate," said Teka O'Rourke, director of menu marketing and promotions at Jack in the Box Inc. "And our new Chocolate Overload Cake has a rich, bakery-quality flavor that will satisfy any sweet tooth."

The Chocolate Overload Cake is available for the suggested price of $1.69, excluding tax, at all participating Jack in the Box restaurants.

Jack in the Box Inc. (NYSE:JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box restaurants, one of the nation's largest hamburger chains, with nearly 2,100 restaurants in 17 states. The company also operates a proprietary chain of convenience stores called Quick Stuff(R), with more than 50 locations, each built adjacent to a full-size Jack in the Box restaurant and including a major-brand fuel station. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with more than 350 restaurants in 39 states. For more information, visit www.jackinthebox.com.

(Note to media: A high-resolution photo of the Chocolate Overload Cake is available at www.jackinthebox.com/pressroom.)

SOURCE: Jack in the Box Inc.

Jack in the Box Inc.
External Communications Manager
Kathleen Anthony, 858-571-2301
kathleen.anthony@jackinthebox.com