Press Release

<< Back
Jack in the Box(R) Rolls Out New French Fries

SAN DIEGO, Mar 08, 2010 (BUSINESS WIRE) -- French fry connoisseurs are a most discerning sort, perhaps even more so than their wine-tasting counterparts. Whereas wine aficionados practice five basic evaluations - color, swirl, smell, taste and savor - a true fries connoisseur also considers things like crispness, temperature, even freshness. The culinary experts for Jack in the Box(R) restaurants have crunched all of these criteria, and more, in creating what they believe to be Jack's best-ever French fries. Jack in the Box will begin rolling out the new French fries this month.

"Fewer menu items generate more polarizing opinions than French fries," said Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. "We've received a lot of feedback from consumers on what they like most about French fries, with flavor, texture and crispness at the top of the list. So we created our new French fries with a crispier outside texture that enhances the potato flavor and helps them retain their temperature."

The new French fries are available at participating Jack in the Box restaurants in three sizes - small, regular and large - and approximately priced at $1.39, $1.79 and $1.99, respectively, plus tax.

[Note to media: A high-resolution photo of the Jack's new French fries is available at http://www.jackinthebox.com/corporate/press-room/photo-gallery.]

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 18 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), a leader in fast-casual dining, with more than 500 restaurants in 42 states and the District of Columbia. For more information, visit http://www.jackinthebox.com.

SOURCE: Jack in the Box Inc.

Jack in the Box Inc.
Brian Luscomb, (858) 571-2291
DVP, Corporate Communications
brian.luscomb@jackinthebox.com