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Jack in the Box(R) Says, "Let Them Eat (Mini Funnel) Cake!"

SAN DIEGO, Jun 30, 2010 (BUSINESS WIRE) --

As summer approaches and county fairs open their gates to crowds of fun-seeking foodies, a sure-fire favorite will likely be the ever-popular funnel cake. But if you're averse to hanging out with carnies and sideshow freaks, you can still enjoy this doughy treat at Jack in the Box(R) restaurants, which this week introduced a Mini Funnel Cake sprinkled with powdered sugar.

"Launching our new Mini Funnel Cake at this time of year enables us to leverage the top-of-mind appeal of this summertime favorite as well as the popularity of our Mini Churros and the mini-dessert trend," said Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc.

The new Mini Funnel Cake is available for a limited time at participating Jack in the Box restaurants for just $1, plus tax.

[Note to media: A high-resolution photo of the Mini Funnel Cake is available at http://www.jackinthebox.com/corporate/press-room/photo-gallery/.]

About Jack in the Box

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 18 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), a leader in fast-casual dining, with more than 500 restaurants in 43 states and the District of Columbia. For more information, visit www.jackinthebox.com.

SOURCE: Jack in the Box Inc.

Jack in the Box Inc.
Brian Luscomb, 858-571-2291
DVP, Corporate Communications
brian.luscomb@jackinthebox.com