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Jack Brews up Java-Flavored Shake

Kona Coffee Shake Debuts at Jack in the Box® Restaurants

SAN DIEGO, May 12, 2008 (BUSINESS WIRE) -- Grown exclusively on the lush, volcanic mountain slopes of The Big Island in Hawaii, Kona coffee is considered one of the world's most premium and sought-after cups of Joe. Now, thanks to Jack in the Box(R) restaurants, Kona fans can enjoy this prized java in a whole new way -- say aloha to Jack's new Kona Coffee Shake.

The new Kona Coffee Shake is a rich and creamy confection of real vanilla ice cream blended with the flavor of Kona coffee topped with a dollop of whipped topping and a maraschino cherry.

"Jack in the Box is known as an innovator when it comes to shakes, and our new Kona Coffee version lives up to that tradition," said Teka O'Rourke, director of menu marketing and promotions at Jack in the Box Inc. "It has a sophisticated flavor that will appeal to shake and coffee fans alike."

Jack's new Kona Coffee Shake is available in 16- and 24-ounce servings for the suggested prices, excluding tax, of $2.49 and $2.99, respectively, at all participating Jack in the Box restaurants.

Jack in the Box Inc. (NYSE:JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,100 restaurants in 18 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill(R), a leader in fast-casual dining, with more than 400 restaurants in 40 states. For more information, visit www.jackinthebox.com.

SOURCE: Jack in the Box Inc.

Jack in the Box Inc.
Media Relations Manager
Kathleen Anthony, 858-571-2301
kathleen.anthony@jackinthebox.com