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Jack Brings Back Bonus Jack(R)

Value Priced $3.99 Combo Provides a Big Meal at a Great Price

SAN DIEGO--(BUSINESS WIRE)--Sep. 28, 2009-- Remember when miniskirts ruled fashion runways and transistor radios were the ultimate in sound portability? It was during that time, in 1970, when Jack in the Box® restaurants debuted a double-patty cheeseburger called the Bonus Jack® that rocked the fast-food world. Hemlines eventually lengthened, transistor radios lost ground to 8-track cassettes, and Jack in the Box stopped selling Bonus Jacks. But with the nation’s economy now floundering and Americans in need of a hearty gastronomic stimulus package, Jack is bringing back his Bonus Jack and serving it with the Secret Sauce that made it so deliciously famous.

For a limited time, Jack in the Box is offering a Bonus Jack Combo Meal, featuring the double-patty cheeseburger along with a small order of fries and small drink, for the suggested price of $3.99, plus tax, at participating restaurants. The Bonus Jack features two beef patties topped with two slices of American cheese, lettuce, pickle and Secret Sauce and served in a triple-decker bun.

“This is a big burger and hearty meal at a very retro price,” said Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. “Our guests today can now experience a popular blast from Jack’s past and a value-priced combo meal that is particularly appealing to those on a tight budget.”

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with approximately 2,200 restaurants in 18 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with approximately 500 restaurants in 42 states and the District of Columbia. For more information, visit www.jackinthebox.com.

[Note to media: The Bonus Jack is not offered in the following markets: Beaumont/Pt. Arthur, Lake Charles, St. Louis, Seattle, Yakima and San Diego. A high-resolution photo of the Bonus Jack is available at http://www.jackinthebox.com/corporate/press-room/photo-gallery/.]

Source: Jack in the Box Inc.

Jack in the Box Inc.
Brian Luscomb, (858) 571-2291
DVP, Corporate Communications
brian.luscomb@jackinthebox.com