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Jack Shakes Up Dessert Menu; Jack in the Box(R) Restaurants Adds Whipped Topping and a Cherry to Its Signature Shakes and Introduces Chocolate Chip Cookie Cheesecake

SAN DIEGO--(BUSINESS WIRE)--Aug. 3, 2006--How do you improve upon perfection? It's not easy, but Jack in the Box(R) restaurants has figured out a way to make its real ice cream shakes look and taste even better - with a swirl of creamy whipped topping and a cherry!

Jack's new shake style, which also features a clear plastic cup with a dome-shaped lid to contain a heaping serving of whipped topping, is available with all of Jack's famous shake flavors, from Orange & Cream to Vanilla Malted Crunch.

"We're known for our high-quality shakes and innovative flavors," said Teka O'Rourke, director of menu marketing and promotions. "Adding whipped topping and a cherry to our shakes is a great finishing touch that makes them even more special. And come on, everything tastes better with a cherry on top!"

If shakes don't satisfy your sweet tooth, Jack's new Chocolate Chip Cookie Cheesecake - a decadent dessert of creamy cheesecake topped with a chocolate chip cookie - might do the trick.

Jack's new shake style is available for the suggested prices, excluding tax, of $2.49 for a regular and $2.99 for a large at all participating Jack in the Box restaurants. The new Chocolate Chip Cookie Cheesecake is available for the suggested price, excluding tax, of $1.69 at all participating Jack in the Box restaurants.

Jack in the Box Inc. (NYSE:JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,000 restaurants in 17 states. The company also operates a proprietary chain of convenience stores called Quick Stuff(R), with nearly 50 locations, each built adjacent to a full-size Jack in the Box restaurant and including a major-brand fuel station. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with more than 280 restaurants in 40 states. For more information, visit www.jackinthebox.com.


    CONTACT: Jack in the Box Inc.
             Kathleen Finn, 858-571-2301
             kathleen.finn@jackinthebox.com

    SOURCE: Jack in the Box Inc.