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Jack "Spins Out" New Antenna Ball to Help Bigs & Littles
Jack in the Box(R) restaurants launch "Beanie Jack" antenna ball promotion benefiting Big Brothers Big Sisters

SAN DIEGO--(BUSINESS WIRE)--

For more than a decade, antenna balls bearing the likeness of Jack, the witty spokesman for Jack in the Box(R) restaurants, have casually cruised atop car antennas from coast to coast. But on Monday, Oct. 27, Jack in the Box is rolling out a brand-new breed of antenna balls and this time they're on a mission - raising funds and awareness for Big Brothers Big Sisters, an evidence-based organization that changes how children grow up in America.

The new antenna ball, dubbed "Beanie Jack," features a classic Jack-style antenna ball wearing a multi-colored beanie cap topped with a propeller. Beanie Jack will be sold for $1, excluding tax, at all participating Jack in the Box restaurants, while supplies last. Seventy percent of Beanie Jack sales will go to Big Brothers Big Sisters, the primary charitable partner of The Jack in the Box Foundation for the past 10 years.

Jack in the Box will also be promoting its Big Brothers Big Sisters partnership at the 2009 Tournament of Roses(R) Parade in Pasadena, Calif., where the company will enter its first-ever float. Additionally, Jack in the Box guests will have the opportunity to enter a sweepstakes online to win a football- package trip to Pasadena. The sweepstakes, which runs from Oct. 27 - Dec. 14, includes four tickets to the Jan. 1, 2009 bowl game, four airline tickets to Los Angeles, a hotel room for four nights, and a Jack Cash(R) card for $250.

"We've been proud charitable partners with Big Brothers Big Sisters for more than a decade and we're very excited about the opportunity to promote this worthwhile organization through the Beanie Jack fundraiser and the Tournament of Roses Parade float," said Terri Funk Graham, senior vice president and chief marketing officer for Jack in the Box Inc. and a member of The Jack in the Box Foundation board of directors. "They're wonderful ways to celebrate our partnership and the amazing work of Big Brothers Big Sisters."

About Big Brothers Big Sisters

Big Brothers Big Sisters helps vulnerable children break negative odds. The movement relies on donations to help recruit volunteers and reach more children. Funding is used to conduct background checks on volunteers to ensure child safety; and provide ongoing support for children, families and volunteers to build and sustain long-lasting relationships. The service is proven to reduce children's risk of skipping school, behaving violently, using drugs and alcohol, and falling victim to other negative cycles. Big Brothers Big Sisters is relevant and there is an urgent demand for what the organization achieves. Headquartered in Philadelphia and with nearly 400 agencies across the country, Big Brothers Big Sisters serves more than a quarter million children. Learn how you can join the movement to change how children grow up in America by going to BigBrothersBigSisters.org.

About The Jack in the Box Foundation

Created in 1998, The Jack in the Box Foundation is a 501 (c) (3) nonprofit organization funded by donations from Jack in the Box Inc. (NYSE:JBX), its employees, franchisees and vendors. The Foundation focuses the company's charitable giving in order to make a greater impact in Jack in the Box(R) restaurant communities. The Foundation has contributed approximately $4 million in financial and in-kind support to Big Brothers Big Sisters, its primary charitable partner since 1998. Jack in the Box restaurants is one of the nation's largest hamburger chains, with more than 2,100 restaurants in 18 states. For more information, visit www.jackinthebox.com

Source: Jack in the Box Inc.