Press Release

<< Back
Jack's Fiesta in a Bowl; Jack in the Box(R) Restaurants Expand Menu with New Acapulco Chicken Salad

SAN DIEGO--(BUSINESS WIRE)--June 26, 2006--If you're dreaming of a Mexican beach vacation, but can only afford an inflatable kiddie pool for the backyard, try out Jack in the Box(R) restaurants' new Acapulco Chicken Salad. With the taste of cilantro and lime, Jack's new salad is like a trip to the tropics, but without the pricey plane ticket.

Jack's new Acapulco Chicken Salad offers a blend of fresh romaine and spring mix lettuce topped with savory grilled chicken, shredded pepper jack cheese, grape tomatoes, cucumber slices and red onions served with a side of blue corn tortilla strips and a flavorful cilantro-lime dressing. The salad also comes with a couple of lime wedges, so guests can add some extra zing to their greens.

"Ethnic cuisines, particularly Latin flavors, are becoming more popular with American consumers," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box. "With hints of lime and cilantro, our new Acapulco Chicken Salad offers a unique, sophisticated taste that's rare in the quick-serve industry."

The latest in the chain's line of entree salads, the new Acapulco Chicken Salad is available for the suggested price, excluding tax, of $4.89 at all participating Jack in the Box restaurants.

Jack in the Box Inc. (NYSE:JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,000 restaurants in 17 states. The company also operates a proprietary chain of convenience stores called Quick Stuff(R), with nearly 50 locations, each built adjacent to a full-size Jack in the Box restaurant and including a major-brand fuel station. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with more than 280 restaurants in 40 states. For more information, visit www.jackinthebox.com.


    CONTACT: Jack in the Box
             Kathleen Finn, 858-571-2301
             kathleen.finn@jackinthebox.com

    SOURCE: Jack in the Box