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Jack's Tasty Trifecta

Jack in the Box® Restaurants Introduce BBQ Bacon Sirloin Burger

SAN DIEGO, Apr 07, 2008 (BUSINESS WIRE) -- When Jack in the Box® introduced the 100% Sirloin Burger last year (the first all-sirloin burger offered by a major quick-serve chain), many people thought Jack had reached the pinnacle of burger innovation and there was no way he could top this meaty masterpiece. Those folks obviously don't know Jack! Today, Jack in the Box debuts the BBQ Bacon Sirloin Burger.

Available now, the BBQ Bacon Sirloin Burger features a seasoned, 100% sirloin patty on a bakery-style bun with bacon, American cheese, crispy onion rings and a tangy BBQ sauce.

"The 100% Sirloin Burger has been so popular with our guests that we decided to expand the product line," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box Inc. "We know our guests love the flavor of BBQ, bacon and sirloin, so it wasn't difficult to come up with this mouthwatering, irresistible combination."

Jack's BBQ Bacon Sirloin Burger is available for the suggested price, excluding tax, of $4.59 at all participating Jack in the Box restaurants.

Jack in the Box Inc. (NYSE: JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,100 restaurants in 18 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill(R), a leader in fast-casual dining, with more than 400 restaurants in 40 states. For more information, visit www.jackinthebox.com.

SOURCE: Jack in the Box Inc.

Jack in the Box Inc.
Kathleen Anthony, 858-571-2301
Media Relations Manager
kathleen.anthony@jackinthebox.com