Let Them Eat Steak! Jack in the Box(R) Restaurants Takes Fast-Food to the Next Level with New Sirloin Steak 'n' Cheddar Ciabatta Sandwich
SAN DIEGO--(BUSINESS WIRE)--Oct. 2, 2006--Want a great-tasting steak without the pomp, circumstance and price tag of a ritzy steakhouse? Then try Jack in the Box(R) restaurants' new Sirloin Steak 'n' Cheddar Ciabatta Sandwich. The product features tender, marinated, 100-percent sirloin steak on toasted ciabatta bread with cheddar cheese, red onions, tomatoes and green leaf lettuce topped with a creamy peppercorn mayo.
"Consumers expect more from fast-food restaurants these days," said Teka O'Rourke, director of menu marketing at Jack in the Box Inc. "They want the same upscale menu items they order at casual or sit-down restaurants, but served in a way that's affordable and portable. A high-quality sirloin steak sandwich fits the bill."
The Sirloin Steak 'n' Cheddar Ciabatta Sandwich is the latest in Jack in the Box restaurants' growing list of menu items featuring the chain's signature hearth-baked ciabatta bread, including the Bruschetta Chicken Ciabatta and the Ciabatta Breakfast Sandwich. Jack's Sirloin Steak 'n' Cheddar Ciabatta Sandwich is available for the suggested price, excluding tax, of $4.59 at all participating Jack in the Box restaurants.
Jack in the Box Inc. (NYSE:JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,000 restaurants in 17 states. The company also operates a proprietary chain of convenience stores called Quick Stuff(R), with approximately 50 locations, each built adjacent to a full-size Jack in the Box restaurant and including a major-brand fuel station. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with more than 300 restaurants in 40 states. For more information, visit www.jackinthebox.com.
(Notes to media: A high-resolution photo of the Sirloin Steak 'n' Cheddar Ciabatta Sandwich is available at www.jackinthebox.com/pressroom. This product is not currently available in the chain's San Diego, Las Vegas, San Antonio and Salt Lake City markets. The product will debut in the St. Louis, Spokane and Yakima markets on Oct. 30.)
CONTACT: Jack in the Box Inc. Cason Lane, 858/571-2674 firstname.lastname@example.org SOURCE: Jack in the Box Inc.