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New Jack in the Box(R) Antenna Ball Raises Funds for Big Brothers Big
Sisters

SAN DIEGO, Nov 17, 2010 (BUSINESS WIRE) --

Jack in the Box(R) restaurants are known for great tasting burgers, fries, shakes and...antenna balls. In fact, today more than 28 million of the popular "Jack" antenna balls are in circulation after the company reignited the craze back in 1995. The company's newest antenna ball, which debuts today, will raise money for Big Brothers Big Sisters, the nation's largest donor-supported network of volunteer mentors of youth.

The limited-edition Jack-style antenna ball sports a pink knit beanie bearing the Jack in the Box logo. The antenna ball is available for just $1, plus tax, at all participating Jack in the Box restaurants, while supplies last. Seventy percent of antenna ball sales will go to Big Brothers Big Sisters, the primary charitable partner of Jack in the Box for more than a decade. This is the third year that Jack in the Box has sold a limited-edition antenna ball to raise funds for Big Brothers Big Sisters to provide long-term mentoring services to help children who face adversity succeed in and out of school. The previous two promotions were major successes, raising a combined total of more than $700,000 for the youth mentoring organization.

The majority of funds raised from this year's antenna ball promotion will help provide mentors and ongoing mentoring support to children from military families with parents deployed overseas. Jack in the Box has been a long-time supporter of military families and helped launch Big Brothers Big Sisters' Operation Bigs program in San Diego in 2004. The program initially served children and volunteer mentors from military families at Camp Pendleton Marine Corps Base and has expanded throughout San Diego since then with support from The Jack in the Box Foundation. In January 2010, The Jack in the Box Foundation announced an additional $1 million commitment to support Big Brothers Big Sisters' military programs.

"We are extremely grateful for and proud of the support from Jack in the Box for our Military Mentoring programs, particularly at a time when so many families and military personnel can benefit from these services," said Big Brothers Big Sisters of America President & Chief Executive Officer Karen J. Mathis. "Independent studies find when served by Big Brothers Big Sisters, children facing adversity are more likely than their peers to perform better in school, make healthier and safer choices, and have positive interactions with their parents and others."

[Note to media: A high-res photo of the new antenna ball is available at http://www.jackinthebox.com/corporate/press-room/photo-gallery/categories/products/premiums/.]

About Big Brothers Big Sisters

For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life. Most children served by Big Brothers Big Sisters are in single-parent and low-income families or households where a parent is incarcerated. As the nation's largest donor and volunteer supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers ("Bigs") and children ("Littles").

Big Brothers Big Sisters provides a system of ongoing evaluation and support that is proven by independent studies to help families by improving the odds that "Littles" will perform better in school and avoid violence and illegal activities, and have stronger relationships with their parents and others. Headquartered in Philadelphia with a network of nearly 400 agencies across the country, Big Brothers Big Sisters serves nearly 250,000 children. Learn how you can positively impact a child's life, donate, or volunteer at BigBrothersBigSisters.org.

About The Jack in the Box Foundation

Created in 1998, The Jack in the Box Foundation is a 501 (c) (3) nonprofit organization funded by donations from Jack in the Box Inc. (NASDAQ: JACK), its employees, franchisees and vendors. The Foundation focuses the company's charitable giving in order to make a greater impact in Jack in the Box(R) restaurant communities.The Foundation has contributed approximately $4 million in financial and in-kind support to Big Brothers Big Sisters, its primary charitable partner since 1998. Jack in the Box is one of the nation's largest hamburger chains, with more than 2,200 restaurants in 19 states. For more information, visit www.jackinthebox.com.

SOURCE: The Jack in the Box Foundation

The Jack in the Box Foundation
Kathy Kovacevich, 858-571-2544
Director and Community Relations Manager
kathy.kovacevich@jackinthebox.com
or
Big Brothers Big Sisters
Kelly Williams, 215-665-7795
Director of Media and Public Relations
kelly.williams@bbbs.org