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New Online Tool Puts Guests in Jack's Kitchen

SAN DIEGO--(BUSINESS WIRE)--April 7, 2004--

Jack in the Box(R) Restaurants Launch "Build Your Meal" -- An Interactive Nutrition Counter for Evaluating Nutritional Information and Customizing Menu Favorites

Finicky foodies and calorie counters rejoice! Today, Jack in the Box(R) restaurants launch "Build Your Meal" -- an interactive nutrition calculator that enables customers to compute nutritional information for their favorite Jack in the Box meal or a customized version of any burger or sandwich on the company's Web site -- www.jackinthebox.com.

Want to know how many calories you can save by deleting a slice of cheese from an Ultimate Cheeseburger? Or how many carb grams you can cut by nixing the bun? Jack's new Build Your Meal quickly and easily computes this information and much more. Build Your Meal also provides nutritional information on ingredient substitutions, such as choosing low-fat balsamic vinaigrette to top a Southwestern Chicken Salad instead of regular dressing, or replacing the mayo-onion sauce on a Jumbo Jack(R) for a new low-fat herb mayo.

"An increasing number of consumers want to be more educated about what they eat," said Patti Foley, media communications manager for Jack in the Box Inc. "Build Your Meal is a great tool to help our guests select a meal that fits their individual appetite and nutritional needs."

In addition to helping its Web site visitors make educated menu choices, Jack in the Box restaurants also offer, upon request, brochures containing extensive nutritional information on all its menu items.

Jack in the Box Inc. (NYSE:JBX) operates and franchises two restaurant chains, Jack in the Box(R) and Qdoba Mexican Grill(R), in 32 states combined. Jack in the Box is the nation's first major drive-thru hamburger chain, with more than 1,950 restaurants, and Qdoba Mexican Grill is an emerging leader in fast-casual dining, with more than 130 restaurants. With headquarters in San Diego, Jack in the Box Inc. has more than 45,000 employees.


    CONTACT: Jack in the Box
             Kathleen Finn, 858-571-2301
             Manager, Corporate Communications
             kathleen.finn@jackinthebox.com

    SOURCE: Jack in the Box