Pick of the Season: Just in Time for Summer, Jack in the Box(R) Restaurants Add a Fresh Fruit Cup and Bottled Water to the Menu
SAN DIEGO--(BUSINESS WIRE)--June 12, 2006--The summer months bring sunshine, blue skies and a bumper crop of tasty, sweet fruit. But before you rush off to the farmer's market to stock up, cruise by your local Jack in the Box(R) restaurant to pick up the new Del Monte Fresh Fruit Cup, a refreshing and convenient treat that makes it easy to enjoy the best of summer's bounty.
Available now, Jack's Fresh Fruit Cup offers a 7-ounce serving of cantaloupe, honeydew, pineapple and red grapes served in a sealed cup that makes it easy to pick up while on the go.
"When the summer heat kicks in, consumers crave something that tastes light and refreshing," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box. "Our Fresh Fruit Cup is cool and crisp and makes a great side for a Breakfast Jack in the morning or a ciabatta burger at lunch or dinner."
In addition to the Fresh Fruit Cup, Jack is adding Dannon bottled water to its beverage menu. The new Fresh Fruit Cup and bottled water are available for the suggested prices, excluding tax, of $2.29 and $1.29, respectively, at all participating Jack in the Box restaurants.
Jack in the Box Inc. (NYSE:JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,055 restaurants in 17 states. The company also operates a proprietary chain of convenience stores called Quick Stuff(R), with nearly 50 locations, each built adjacent to a full-size Jack in the Box restaurant and including a major-brand fuel station. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with more than 280 restaurants in 40 states. For more information, visit www.jackinthebox.com.
CONTACT: Jack in the Box Inc. Kathleen Finn, 858-571-2301 email@example.com SOURCE: Jack in the Box Inc.