Quick-serve Industry's First 100% Sirloin Burger Debuts at Jack in the Box(R) Restaurants
SAN DIEGO, May 03, 2007 (BUSINESS WIRE) -- Jack, the fictional founder of Jack in the Box(R) restaurants, appreciates the finer things in life - a sleek convertible, a swanky crib, a super-fast jet. That's why when it came time to create a new burger, Jack went all out to give his guests the very best - a 100% Sirloin Burger, the first offered by a major fast-food chain.
But wait, there's more to this burger than just the beef. Guests can customize their 100% Sirloin Burger (which weighs in at nearly 1/3 of a pound after cooking) with a choice of cheese and onion style on two different builds:
Sirloin Cheese Burger - Sirloin patty on a toasted bakery-style bun with peppercorn mayo, pickle strips, lettuce, tomato, grilled or red onions, and a choice of American, Cheddar or Swiss cheese. Sirloin Bacon & Cheese Burger - Sirloin patty on a toasted bakery-style bun with peppercorn mayo, pickle strips, lettuce, tomato, bacon, grilled or red onions, and a choice of American, Cheddar or Swiss cheese.
"When consumers hear 'sirloin' they know they're getting a premium product," said Teka O'Rourke, director of menu marketing for Jack in the Box Inc. "Our new 100% Sirloin Burger elevates our menu and raises the bar for the quick-serve industry."
The Sirloin Cheese Burger and the Sirloin Bacon & Cheese Burger are available for the suggested prices of $3.99 and $4.59, respectively, excluding tax, at all participating Jack in the Box restaurants.
Jack in the Box Inc. (NYSE:JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box restaurants, one of the nation's largest hamburger chains, with more than 2,000 restaurants in 17 states. The company also operates a proprietary chain of convenience stores called Quick Stuff(R), with more than 50 locations, each built adjacent to a full-size Jack in the Box restaurant and including a major-brand fuel station. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with more than 300 restaurants in 40 states. For more information, visit www.jackinthebox.com.
(Note to media: A high-resolution photo of the 100% Sirloin Burger is available at www.jackinthebox.com/pressroom.)
SOURCE: Jack in the Box
Jack in the Box Kathleen Anthony, 858/571-2301 External Communications Manager Email: firstname.lastname@example.org