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There's Nothing Flat About New Breakfast Pita Pocket at Jack in the
Box(R) ... Except the Bread!

SAN DIEGO, Aug 02, 2010 (BUSINESS WIRE) --

Proving once again that breakfast is not just for egg sandwiches and sausage biscuits, Jack in the Box(R) restaurants today debuted a filling and protein-packed alternative to the more common fast-food fodder, a Breakfast Pita Pocket. Featuring scrambled eggs, strips of bacon and ham, and American cheese stuffed in pita bread made with whole grain, and served with a side of fire-roasted salsa, the new Breakfast Pita Pocket is available at participating Jack in the Box restaurants for $2.69, plus tax.

"Jack in the Box has one of the most varied breakfast menus in the quick-serve segment of the restaurant industry, with products ranging from sandwiches and biscuits to croissants and burritos," said Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. "With the addition of our new Breakfast Pita Pocket, which features a pita bread made with whole grain, we're able to offer our guests even more variety when it comes to this important daypart. And because we serve our full menu all day every day, guests can order the new Breakfast Pita Pocket any time."

[Note to media: A high-resolution photo of the Breakfast Pita Pocket is available at http://www.jackinthebox.com/corporate/press-room/photo-gallery/.]

About Jack in the Box

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 18 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), a leader in fast-casual dining, with more than 500 restaurants in 43 states and the District of Columbia. For more information, visit www.jackinthebox.com.

SOURCE: Jack in the Box Inc.

Jack in the Box Inc.
Brian Luscomb, 858-571-2291
DVP, Corporate Communications
brian.luscomb@jackinthebox.com