Press Release

<< Back
Wake up to Jack's Sweet Side: Jack in the Box(R) Restaurants Launch New French Toast Sticks

SAN DIEGO--(BUSINESS WIRE)--Nov. 14, 2005--If your idea of breakfast is a lukewarm cup of instant coffee and a day-old, half-eaten muffin from the break room, it's time to bust out of your breakfast rut and try something new, like the French Toast Sticks at Jack in the Box(R) restaurants.

Light and fluffy, Jack's new French Toast Sticks, available in both original and blueberry flavors, are topped with a dusting of powdered sugar and served with a side of Log Cabin syrup. And best of all, Jack's French Toast Sticks are easy to eat on the go so you can enjoy them at any hour, seven days a week.

"When it comes to breakfast, some people prefer to eat something sweet," said Michelle Vespa, director of menu marketing and innovation at Jack in the Box Inc. "Our breakfast menu is dominated by savory sandwiches, so we added the French Toast Sticks to appeal to our guests who crave a bit of sugar during the morning rush."

Jack's Original and Blueberry French Toast Sticks are available for a suggested price of $1.69, excluding tax, at all participating Jack in the Box restaurants.

Jack in the Box Inc. (NYSE:JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,030 restaurants in 17 states. Through a wholly owned subsidiary, the company also operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with more than 230 restaurants in 35 states. For more information, visit www.jackinthebox.com.

Note to media: a high-resolution photo of the Blueberry French Toast Sticks is available at http://www.jackinthebox.com/pressroom/.


    CONTACT: Jack in the Box Inc.
             Kathleen Finn, 858-571-2301
             kathleen.finn@jackinthebox.com

    SOURCE: Jack in the Box Inc.