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You Say 'Sandwich,' Jack Says 'Pannido-TM-'; Jack in the Box-R- Restaurants Introduce Pannidos -- a Trio of Tasty Deli-Style Sandwiches on Ciabatta Baguettes

SAN DIEGO--(BUSINESS WIRE)--Feb. 23, 2004--It's time to say goodbye to your turkey on wheat, send your ham on white packing, and kick your salami on sourdough to the curb. There's a sandwich revolution sweeping the country and Jack in the Box(R) (NYSE:JBX) is leading the charge.

Today, Jack in the Box introduces the Pannido(TM), a truly unique sandwich featuring deli meats and cheeses tucked into a sleek, foot-long, toasted ciabatta baguette. Unlike anything ever offered in a quick-serve restaurant, Jack's Pannidos come in three distinct styles:

    --  Zesty Turkey Pannido: Oven-roasted turkey and real provolone
        cheese with a sun-dried tomato spread;

    --  Ham and Turkey Pannido: Black Forest ham, oven-roasted turkey
        and real Swiss cheese with a buttermilk ranch sauce; and

    --  Deli Trio Pannido: Aged salami, Black Forest ham, oven-roasted
        turkey and dill pickle slices with a creamy Italian-Dijon
        sauce.

"We wanted to create a sandwich that was bold and entirely new -- in design, flavor and name -- and I think we've accomplished that with the Pannido," said Teka O'Rourke, product manager for Jack in the Box. "With the slim, toasted ciabatta baguette, flavorful sauces and fresh deli meats and cheeses, the Pannido really stands out from typical fast-food fare."

O'Rourke is quick to mention that while the Pannido might not look or taste like traditional fast food, the sandwich's streamlined design makes it very convenient and easy to eat on the run.

Along with the unique new name, the Pannido is served in distinct packaging -- a long, slim bag made to fit the baguette sandwich to a tee. Each of Jack's Pannidos are available for a suggested price of $4.39 at all participating Jack in the Box restaurants.

Jack in the Box Inc. operates and franchises two restaurant chains, Jack in the Box(R) and Qdoba Mexican Grill(R), in 32 states combined. Jack in the Box is the nation's first major drive-thru hamburger chain, with more than 1,950 restaurants, and Qdoba Mexican Grill is an emerging leader in fast-casual dining, with more than 130 restaurants. With headquarters in San Diego, Jack in the Box Inc. has more than 45,000 employees. For more information, visit www.jackinthebox.com.

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    CONTACT: Jack in the Box
             Kathleen Finn, Manager, Corporate Communications,
             858-571-2301
             kathleen.finn@jackinthebox.com

    SOURCE: Jack in the Box