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Jack in the Box(R) Expands Breakfast Menu with New Grilled Breakfast Sandwich

SAN DIEGO, Apr 12, 2010 (BUSINESS WIRE) --Jack in the Box(R) restaurants today enhanced its prolific breakfast menu with a Grilled Breakfast Sandwich featuring a premium artisan bread, two fried eggs and two slices each of American cheese, ham and bacon. The new product expands the chain's line of Grilled Sandwiches, which debuted in February and includes a Deli Trio and Turkey, Bacon & Cheddar varieties.

"We're leveraging the popularity of our Grilled Sandwiches and new artisan bread to expand our breakfast menu with a product that's unique among fast-food restaurants," said Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. "The new sandwich features a hearty serving of everyone's breakfast favorites: bacon, cheese, ham and eggs. And with our full menu available all day every day, guests can order the Grilled Breakfast Sandwich any time."

The new Grilled Breakfast Sandwich is available at participating Jack in the Box restaurants for just $2.99, plus tax.

[Note to media: Grilled Breakfast Sandwiches are not available at restaurants in San Diego, Seattle, Yakima, Wash., Boise and Twin Falls, Idaho, nor in the Texas markets of Austin, Beaumont/Pt. Arthur, Lake Charles and Waco. A high-resolution photo of the Grilled Breakfast Sandwich is available at http://www.jackinthebox.com/corporate/press-room/photo-gallery.]

About Jack in the Box

Jack in the Box Inc. (NASDAQ:JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 18 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), a leader in fast-casual dining, with more than 500 restaurants in 42 states and the District of Columbia. For more information, visit http://www.jackinthebox.com.

SOURCE: Jack in the Box Inc.

Jack in the Box Inc.
Brian Luscomb, 858-571-2291
DVP, Corporate Communications
brian.luscomb@jackinthebox.com