Ryan Ostrom joined Jack in the Box as Executive Vice President and Chief Marketing Officer in February 2021. He was later promoted to Chief Customer and Digital Officer, assuming responsibility for all Jack in the Box operations in addition to marketing, effective December 6, 2024. Ostrom joined the company with over 15 years of marketing and branding experience, with a passion for driving innovation through creative consumer strategies. Before Jack in the Box, Ostrom served as Chief Brand Officer for General Nutrition Centers (GNC), where he helped lead the transformation of GNC from a traditional retailer to a global digital brand by modernizing their marketing, eCommerce, innovation, and product development. Previously, Ostrom served roles at Yum! Brands, Kenmore, Craftsman & DieHard at Sears Holding Corporation, and Reebok. During his time at Yum! Brands, Ostrom enhanced KFC’s global store and ecommerce customer experience.