SAN DIEGO--(BUSINESS WIRE)--Apr. 17, 2013--
For generations, oatmeal has been about as interesting as watching grass
grow and paint dry. Put simply, oatmeal was boring. Well, leave it to
Jack in the Box® restaurants to change the hearty grain’s perception
from dud to dynamite by topping it with a dried blueberry blend and
adding the flavor of a breakfast pastry by mixing in a swirl of
streusel. The new Blueberry Muffin Oatmeal is available beginning today
at all Jack in the Box restaurants.
“With so many flavorful breakfast options available, oatmeal’s appeal
has largely been its ability to keep a hearty appetite satiated,” said
Iwona Alter, Division Vice President of Menu Strategy. “While that
reputation still holds true, our new Blueberry Muffin Oatmeal is full of
flavor, giving breakfast lovers a very compelling reason to choose it
for their morning meal.”
Jack in the Box offers one of the most varied breakfast menus in the
quick-serve industry, with products ranging from assorted breakfast
sandwiches and a breakfast platter featuring eggs and mini pancakes to
biscuits, croissants and breakfast burritos. Seemingly the only morning
staple missing was a hearty bowl of grains. With its full menu,
including breakfast, available all day every day, guests can enjoy the
new Blueberry Muffin Oatmeal for breakfast, lunch or dinner or as a
late-night snack.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one
of the nation’s largest hamburger chains, with more than 2,200
restaurants in 21 states. Additionally, through a wholly owned
subsidiary the company operates and franchises Qdoba Mexican Grill®, a
leader in fast-casual dining, with more than 600 restaurants in 44
states, the District of Columbia and Canada. For more information on
Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com
or www.qdoba.com.
Follow Jack in the Box on Facebook
and Twitter.
Source: Jack in the Box Inc.
Jack in the Box Inc.
Brian Luscomb, (858) 571-2291
brian.luscomb@jackinthebox.com