The Hot Mess Burger, the Chain’s Newest Menu
Item, Debuts with 30-second Big Game Spot, Music Video, DIY Karaoke and
Some Legendary Moves
Named after One Hit Wonder from the 80’s
SAN DIEGO--(BUSINESS WIRE)--Jan. 31, 2013--
It’s been more than 20 years since Jack Box, founder of Jack in the
Box®, had a one hit wonder. While the song, Hot Mess, may have only
topped the charts for two weeks in 1989, it was the inspiration for his
newest burger creation -- the Hot Mess Burger. The burger
features a jumbo beef patty loaded with spicy jalapeños, onion rings,
and gooey pepper jack cheese, all served on Jack’s classic Sourdough
bread. Just like Jack’s days with his 80’s hair band Meat Riot, the
burger is fiery and awesome.
Jack in the Box Founder, Jack Box, and his 1980's hair band, Meat Riot. (Photo: Business Wire)
In the 30-second commercial, Jack is sharing the Hot Mess music video
with his son, Jack Jr., momentarily reliving his glory days surrounded
by music groupies. The burger buzz extends beyond the Big Game spot and
Jack’s fifteen minutes of rock star fame, celebrating music with the
original Hot Mess music video and audio coupons redeemable for two tacos
by playing an original Hot Mess Combo song. In addition, the Hot Mess
song is part of a custom-curated 80’s Power Moves station on
Pandora, and in steady rotation on jukeboxes in the chain’s key markets.
Limited-edition Meat Riot t-shirts are also available for purchase
online at HotMessBurger.com.
The Hot Mess Burger hits restaurants January 31st, just in
time for football fans to devour with friends during one of the most
highly anticipated sporting and entertainment events of the year.
“Sunday’s Big Game has always been a very social, highly food-focused
media event for families and friends, which is the perfect backdrop for
launching this limited-time product inspired by Jack’s 80’s music
roots,” said Nick Fletcher, Divisional Vice President Marketing
Communications, Jack in the Box. “Fans know Jack as the
irreverent founder of Jack in the Box, but this is the first time we
reveal his short-lived career as a rock star.”
Reaching loyal, engaged consumers away from their TVs, the complete Hot
Mess Burger experience can be enjoyed at HotMessBurger.com. In addition
to watching the original music video, fans can play DIY karaoke by
downloading lyrics and remix stems; pack some digital heat with album
covers, ringtones, and wallpapers; and test their vocal chords and
rhythm by playing Scream for Your Burger.
To relive your favorite 80’s moments and share a piece of Jack’s rock
star past, visit www.HotMessBurger.com.
You can also keep up on Jack’s daily activities on
Facebook.com/jackinthebox or www.jackinthebox.com.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one
of the nation’s largest hamburger chains, with more than 2,200
restaurants in 21 states. Additionally, through a wholly owned
subsidiary, the company operates and franchises Qdoba Mexican Grill®, a
leader in fast-casual dining, with more than 600 restaurants in 44
states, the District of Columbia and Canada. For more information on
Jack in the Box and Qdoba, including franchising opportunities, visit jackinthebox.com
or qdoba.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130131005262/en/
Source: Jack in the Box Inc.
Remarq // 310-397-2233
Lauren Kay // Destin Judy
310-409-8754
// 859-913-6383
lauren@remarqinc.com
// destin@remarqinc.com