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Jack in the Box® Debuts New Late Night Instant Win Game – Jack’s Munchie Peel™ – One in Four Guests Instantly Win

September 25, 2014

Play After 9 p.m. for a Chance to Win Over $1,000,000 in Food and Prizes

SAN DIEGO--(BUSINESS WIRE)--Sep. 25, 2014-- Late night just got way more enticing. In 2013, Jack in the Box® introduced Jack’s Munchie Meal™ to the delight of night owls across the country... and their taste buds. Today, Jack is revamping its menu with a new line-up of items and introducing a new instant win game – Jack’s Munchie Peel™. Now late night food includes a side of WINNING!

With Jack’s Munchie Peel instant win game, Jack in the Box is giving away over $1,000,000 in food and other prizes, with one in four entries being a winner. Play after 9 p.m. by purchasing a Jack’s Munchie Meal and peel off the sticker from the iconic purple box to see if you’re an instant winner! Jack in the Box is offering prizes that really matter to the late night crowd, like Neff® apparel, Fandango® movie tickets, flights on Southwest® Airlines, gas cards, custom Jack in the Box snowboards, music downloads and all kinds of Jack in the Box food.

If you didn’t win instantly, don’t worry. Jack is offering those over 21 years of age a second chance to enter to win an ultimate grand prize: a two-night VIP experience for four in Las Vegas kicking back at the MTV Real World Suite at Hard Rock Hotel & Casino – money can’t buy it and only Jack in the Box can provide it. Guests can go to to enter to win the exclusive grand prize.

“Last year, Jack’s Munchie Meal was a big hit and gave our late night guests exactly what they were craving,” said Keith Guilbault, Jack in the Box SVP and Chief Marketing Officer. “This year, we upped the ante with the addition of Jack’s Munchie Peel. With one in four instant winners, we’re rewarding the late night crowd with cool prizes and signature food items that they will be really excited about winning.”

Of course, late night wouldn’t be complete without more craveable, epic items from Jack’s Munchie Meal. Queue the all-new Chick-n-Tater Melt – a savory, super-colossal sandwich that stacks up a fried chicken patty, hash browns and bacon, topped with ranch sauce and three different cheeses on a buttery croissant. Oh look at the clock… it’s time to get your tater on! Fan-favorite entrées like the Hella-peño Burger, Stacked Grilled Cheese Burger and Loaded Nuggets round out the revamped late night line-up.

Jack’s Munchie Meal featuring Jack’s Munchie Peel is available on Jack’s Late Night Menu at all participating Jack in the Box locations. Price and participation may vary. For more information, visit and

NO PURCHASE NECESSARY. OPEN TO LEGAL RESIDENTS OF AZ, CA, CO, HI, ID, IL, IN, KS, LA, MO, MT, NC, NM, NV, OH, OK, OR, SC, TN, TX, UT, AND WA, 13 YEARS OR OLDER. VOID ELSEWHERE AND WHERE PROHIBITED. Instant Win Game: Open to 13+. Vegas Sweeps: Open to 21+. Ends 11/12/14, or when supplies are depleted, whichever is earlier. For Official Rules, prize descriptions, odds disclosures, and complete details, including how to play Instant Win Game without purchase, visit or see rules in restaurant. Sponsor: Jack in the Box Inc., 9330 Balboa Avenue, San Diego, CA 92123.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,250 restaurants in 21 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 600 restaurants in 47 states, the District of Columbia and Canada. For more information on Jack in the Box and Qdoba, including franchising opportunities, visit or

Source: Jack in the Box Inc.

For Jack in the Box Inc.
Nancy Fishgold, 213-486-6546

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