New burgers debut in commercials that will air during the
championship football game
SAN DIEGO, Calif.--(BUSINESS WIRE)--Jan. 29, 2015--
Jack in the Box® is giving your burger the melt-in-your-mouth
relationship it’s always deserved…with butter. Grab some napkins,
because this is about to get drool-worthy. Introducing the new BUTTERY
JACK™ burgers – which feature garlic herb butter melted on top of an
all-new, quarter-pound signature beef patty and tucked inside Jack’s new
gourmet signature bun.
Guests have two options for their Buttery Jack adventure. The Classic
Buttery Jack features creamy tomato sauce, green leaf lettuce, fresh
tomatoes and Provolone cheese; while the Bacon & Swiss Buttery Jack
features creamy bacon mayo, hickory smoked bacon and Swiss cheese. You
simply can’t go wrong. Both are juicy, savory and unexpectedly flavorful.
“The Buttery Jacks are truly a masterpiece of creativity,” said Iwona
Alter, Jack in the Box Vice President of Menu Strategy & Innovation. “We
tested more than 150 combinations and builds before we found the perfect
burger, with seasoning mixed right into the signature patty and garlic
herb butter melted right on top.”
The Buttery Jacks are the start of many quality and service improvements
coming to Jack in the Box in 2015 and beyond – including new employee
uniforms and an enhanced in-restaurant dining experience with the food
being served in baskets.
And what butter, er, better venue to showcase the new burgers
than the world’s biggest advertising event – the Big Game on February 1!
But one ad during the game just isn’t enough. Come game day, the
restaurant industry innovator is launching three new television
ads for the Buttery Jacks.
To view the new spots before their broadcast debut during the Big Game,
head to Jack in the Box’s YouTube
page and enjoy “Celebration,” “Sneak Up” and “Something Legendary.”
For more information on the Buttery Jacks, visit jackinthebox.com,
connect with Jack on Facebook,
Twitter,
Instagram,
YouTube
and Vine.
Join the conversation using #ButterBelieveIt. Price and participation
may vary.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, Calif., is a
restaurant company that operates and franchises Jack in the Box®
restaurants, one of the nation’s largest hamburger chains, with more
than 2,200 restaurants in 21 states and Guam. Additionally, through a
wholly owned subsidiary, the company operates and franchises Qdoba
Mexican Grill®, a leader in fast-casual dining, with more than 600
restaurants in 47 states, the District of Columbia and Canada. For more
information on Jack in the Box and Qdoba, including franchising
opportunities, visit www.jackinthebox.com
or www.qdoba.com.
Source: Jack in the Box Inc.
For Jack in the Box Inc.
Nancy Fishgold, 213-486-6546
nfishgold@mww.com